He added: “The post is about UEFA matches, uses the names of the two national teams playing, score, and a player on the field.
They are implying an association with the event and that is illegal. Not having a competitor as a sponsor isn t a reason to tolerate infringements.”
It s worth noting that UEFA have a track record of punishing supposed ambush marketing . At Euro 2012, former Arsenal and Denmark forward Nicklas Bendtner was funded £80,000 and given a one-match ban for illegally advertising betting site Paddy Power.